Entry Exam Category: Graduate & Professional Program Admission Exams
Course: Praxis
Exam: Praxis Reading Language Arts 5002 Practice Test
Practice Question
The following is an advertising slogan for a company that makes home security systems. "Are you secure enough to leave home?" The slogan makes use of which of the following techniques often used in advertising to attract the reader's attention?
Answer Choices
- A: Substituting slang for more formal expression
- B: Making an unsubstantiated claim appealing to a sense of individuality
- C: Highlighting a benefit by using an exclamatory sentence
- D: Employing wordplay based on the use of double meanings
Correct Answer: D
Rationale: The slogan uses 'secure' to mean both emotional safety and physical security, a wordplay with double meanings. It's not slang, an unsubstantiated claim, or exclamatory, making D correct.