Entry Exam Category: College Admission Exams
Course: Accuplacer
Exam: Accuplacer Reading Comprehension Practice Test
Practice Question
Extract
African American publishing entrepreneur John H. Johnson (1918–2005) had a significant impact on American business practices. By successfully disproving a common assumption about marketing and media in the early twentieth century—that a single message and medium could reach all Americans—Johnson helped make possible everything from Telemundo to Ms. Magazine. The very nature of contemporary media hinges on the concept Johnson demonstrated: the profitability of targeting specific niches of consumers, segmented by ethnicity, age, and other demographic characteristics. Johnson devised techniques and concepts whose effectiveness now benefits many American businesses and even multinational corporations facing the challenge of marketing goods and services to a globally diverse population.
In context, 'Telemundo' and 'Ms. magazine' serve as examples of media that:
Answer Choices
- A: devised similar marketing techniques
- B: were created by the same media visionary
- C: underwent profound changes as a result of Johnson's work
- D: were designed to appeal to particular groups of consumers
Correct Answer: D
Rationale: The passage emphasizes John H. Johnson’s role in demonstrating the profitability of targeting specific niches of consumers based on ethnicity, age, and other demographics. Telemundo targets Spanish-speaking audiences, and Ms. magazine targets women—both are examples of niche media, which aligns with the main point being made about Johnson’s influence.